Situation: Client lacked insight into their competitor's pricing for a $50M+ legacy system integration, development and sustainment bid.

During the competitive down-selection process, a technical solution and
pricing approach was developed, but the client was concerned that their approach and price was not aggressive enough given the competitive situation.
Engagement: Assess the competitor's capabilities, assets, and
past performance and develop a competitive price-to-win analysis.
Results: The client won the bid after determining their target price was too
high and the solution needed modification to bring the price into a competitive range.

During the debrief, it became clear that our client would have lost had
they not taken the recommended actions.