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Development
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Support

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Assessment/
Price-To-Win

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Services: Capture Support


ifour executives have years of experience successfully pursuing large and complex government programs. This experience combined with our research & analysis strengths enables ifour to provide focused, extremely high-impact support to specific capture efforts


Case Study
Situation: Client lacked insight into their competitor's pricing for a $50M+ legacy system integration, development and sustainment bid.

During the competitive down-selection process, a technical solution and pricing approach was developed, but the client was concerned that their approach and price was not aggressive enough given the competitive situation.

Engagement: Assess the competitor's capabilities, assets, and past performance and develop a competitive price-to-win analysis.

Results: The client won the bid after determining their target price was too high and the solution needed modification to bring the price into a competitive range.

During the debrief, it became clear that our client would have lost had they not taken the recommended actions.
In government markets, businesses compete on a program by program basis. Winning more work requires not just superior strategies and business development generally, but also superior execution in the pursuit of specific opportunities. Companies frequently do a poor job of gathering the data required to effectively bid, shaping the opportunity in their favor, and developing strategies to win the bid.

ifour offers both executive-level advisory services and focused research & analysis in support of specific pursuits. This support can take a number of forms, depending on the needs of the capture team:
  • capture plans
  • strategies to win
  • teaming strategy and support
  • gate review participation
  • "color team" support
  • "Black Hat" participation
  • customer simulation "Black Hat"
  • proposal planning and readiness review
  • proposal readiness assessment
  • proposal color team reviews/participation
  • customer and competitive analyses
  • competitive intelligence, including price-to-win analyses

Examples of our work include:
  • Participation on gate reviews and "black hats" for a wide range of programs and clients
  • For a top-five federal integrator, ifour developed a capture strategy and created multiple papers & briefings to help shape the procurement on a major satellite program
  • For a large federal integrator we developed a capture plan for an $800M data capture automation program
  • Competitive assessment for a multi-billion dollar Department of Defense IT vehicle that enabled our client to understand where they stood in the competitive field
  • For a top-five defense contractor, ifour provided competitive intelligence and price-to-win analysis for a multi-billion dollar development program
  • For a top-five federal integrator, ifour successfully predicted the technical solution their key competitor would bid for a $600 million development program
  • For a mid-tier federal integrator, ifour developed a pricing model to estimate competitor pricing on a business process outsourcing bid
  • For a mid-tier federal system integrator, ifour advised on teaming strategy for a $300 million services program
  • For a top-five federal technical services provider, ifour qualified an opportunity in support of a bid/no bid decision

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