Services: Competitive Assessment / Price-to-Win Analysis

ifour is a premier provider of successful competitive assessment and price-to-win support – on opportunities where we have provided this support over the past five years, our clients have won more than $100B in contract value

ifour has a distinguished record of success in supporting clients on critical procurements. Our Competitive Assessments are fact-based and provide clients with an independent view of competitor strengths and weaknesses as well as their probable behavior. The Competitive Assessment is coupled with a time-tested 14-step Price-to-Win approach that has assisted clients to win more than $100B in prime contract awards, including over $13B in single-award value.

Our approach is a multi-variable hypothesis of the competitors' predicted behavior and is not simply applying the competitor's historical pricing behavior. Our approach takes into account variables associated with the Government customer and provides alternate approaches/solutions to the requirements (through the competitors' eyes) intended to challenge the capture team to confirm they have made the best strategy decisions.

Combined, the CA and PTW products provide value to our clients in decision-making throughout the acquisition life cycle.



Our PTW results provide clients with a documented, fact-based analysis of estimated competitor price positions as a recommended price-to-win together with the set of assumptions on which they are founded.



See also ifour Competitive Assessment and Price-to-Win Analysis, a guide to getting the most out of ifour's CA and PTW consulting support.

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