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Services: Custom Research & Analysis
ifour's research & analysis capabilities enable our clients to identify new opportunities, build their pipelines, and better understand the market, customer, and competitive environment for better decision-making
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Case Study
Situation: Network infrastructure manufacturer needed to identify incremental sales opportunities within a 6-12 month time frame to meet/exceed sales targets. Engagement: Identify incremental opportunities in missile defense & space programs that could impact revenue in a 6-12 month time frame. Results: Based on the opportunities we identified, the client generated several millions of dollars of new sales. This was achieved by:
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All of ifour's research & analysis is:
- Relevant to your business – unlike an
off-the-shelf report that might not answer your questions, ifour's work is tailored to your specific needs - Actionable – our work is designed to help you make decisions and take action
- Fact-based – analysis backed-up with facts
- Independent – we leverage multiple sources of information (proprietary and third-party databases, targeted secondary research and interviewing of primary sources) to collect the data needed to best address our clients' challenges
Examples of our work include:
- For a leading provider of communications hardware, ifour performed a line item assessment of the federal information technology budget to size the addressable market for the client's products & services
- For a number of integrator and product-company clients, ifour has developed detailed agency profiles that help them better understand where the spending is, what is addressable for them, who key customers are, and where the agency is headed in the future
- For a top-tier systems integrator, ifour assessed the future of wireless technologies and their implications for the client's business
- For a top-tier defense contractor, ifour assessed the size, composition and evolution of the C4ISR market, with a particular focus on where opportunities might lie for our client
- For a top-five government contractor, ifour developed a market segmentation approach and prioritized opportunity pipeline across multiple business units and markets, including customer relationship management (CRM), health care, records management, and energy & environment for both civilian and DOD organizations
- For a top-tier federal contractor, ifour assessed the military intelligence market and identified new opportunities in support of pipeline development
- For a leading provider of support services to the military health market, ifour assessed targeted military health accounts, and identified new opportunities in support of pipeline development
